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My Role:
Product Development
UI / UX Design
Packaging
Brand Identity
Art Direction

In collaboration with Super Champs, a major franchise of Joyride Games, I embarked on an exhilarating journey to bring the dynamic gaming world to life. After completing my master's in mechanical engineering, I contributed to the manufacturing of iconic action figures, coordinating between factories and fulfillment companies for seamless production and delivery. My role also involved developing wearable merchandise, enhancing the brand's presence. Through my efforts, I helped establish the Super Champs universe as a next-generation global media franchise, extending into mobile games, NFTs, animated films, social video, comics, and graphic novels, embodying the player-owner era of gaming and media.

Toy Sketching and Modeling Process

Sketches of a chibi in a dinosaur onesie, detailing different poses and a frying pan. Includes front, side, and back views.
Chibi figurine in a blue dinosaur onesie with yellow accents and horns, holding a frying pan. White hair and an expressive, f

Completed Kigu Vinyl Toy

Chibi figurine in a blue dinosaur onesie holding a frying pan with an egg. The character has white hair and stands onwhite.
Chibi figurine in a blue dinosaur onesie with yellow horns, holding a frying pan. Has white hair and a playful expression.
Back view of a chibi figurine in a blue dinosaur onesie holding a frying pan. Stands on a white base against mint green.
Product box with a black and white illustration of a chibi in a kigurumi holding a round object. Text: ‘Super Duper KIGU.’
Introduction to Kigu, a character in a dinosaur onesie holding a frying pan. Text describes Kigu’s playful nature and moves.
Super Champs Universe poster with a QR code and colorful characters at the bottom. Invites users to join the online community

Kigu Toy Packaging Design and Inserts

Black hoodie with the text ‘Super Champs’ in a bold, white font on the front.

Apparel Design

Man wearing a light gray t-shirt with a chibi holding a frying pan and a tennis racket, and ‘PLAY SUPER’ on a yellow starburs
Person in a denim jacket carrying a beige tote bag with ‘ELEVATE YOUR GAME’ and ‘PLAY SUPER’ text alongside a running charact
Logo design with ‘PLAY SUPER’ text and a chibi holding a frying pan and a tennis racket, on a yellow starburst background.
‘SUPER CHAMPS’ logo featuring a stylized running character with motion lines, on a white background with text.
Black hoodie with a white cat face emblem on the left sleeve.
Black hoodie with a white character face emblem on the left sleeve.
Black hoodie with a white dinosaur print emblem on the left sleeve.
Graphic design with ‘PLAY SUPER’ in bold letters and a tennis racket illustration on a green background.
Chibi-style character with blue hair, wearing a ninja outfit, holding a large weapon with a red gem, in an action pose.
Chibi-style character with red hair in a braid, wearing a visor and athletic outfit, holding a glowing blue object, in an act
Super Champs logo in bold yellow and purple font.
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